An Focal · Fashion · Features

Stella’s Year of Success

Stella-stella-mccartney-1486318-1024-768Stella McCartney rang in the new year on a high after a fantastic 2012 and 2013 might be even better for the British designer.

She created the uniforms for Team Great Britain at the 2012 Olympics, after she was appointed Team GB’s Creative Director by Adidas. The first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games.

She was recently given the British Fashion Award for Fashion Designer of the Year and also picked up the Designer Brand award on behalf of her label which was set up in her own name in 2001.

McCartney was just named an Officer of the Order of the British Empire (OBE) for services to fashion, an honour bestowed by none other than Queen Elizabeth. And rightly so. 

The second child of Sir Paul, has been knocking our style socks off for 15 years now, first as the creative director at Chloé where her signature style was established.

Sharp tailoring, natural confidence and sexy femininity was immediately apparent in her collections which include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.

In addition to the main line collection, a long-term partnership with Adidas was introduced in September 2004. The critically acclaimed sports performance collection “Adidas by Stella McCartney,” has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, winter sports and cycling.

The working mother of four has many celebrity fans and who can blame them. Her clothes are sexy, sophisticated and animal-friendly to boot (McCartney is a famous animal-rights supporter and uses no leather or fur in her designs).

McCartney’s work includes her collaboration with Adidas, as well as her signature “Fallabella” bag and the “Miracle Dress” that was spotted on red carpets on actresses like Kate Winslet, Jane Fonda and Kate Moss.

Born and raised in London and the English countryside, she graduated from Central St Martins in 1995.

McCartney now operates 21 freestanding stores in locations including Manhattan’s SoHo, London’s Mayfair, Milan and Tokyo. Her collections are now distributed in over 50 countries as well as shipping to 100 countries online.

In 2003, Stella McCartney launched her first perfume “Stella.”. L.I.L.Y, her latest fragrance was launched in 2012. In celebration of London in 2012, Stella McCartney presented a one-off capsule evening collection during London Fashion Week.

In November 2005, the hugely successful one-off collection “Stella McCartney for H&M” sold out worldwide in record time. In 2008, a new lingerie line was launched and in November 2010 Stella McCartney Kids was launched, a collection catering for newborns and children up to the age of 14.

In September 2011 Stella McCartney’s costume designs for the New York City Ballet’s Ocean’s Kingdom premiered in New York.


So far Stella McCartney’s sparkling career has had many successes and there is no sign of her talent slowing down. 

(Text originally published in An Focal  XXI Issue 7 on 5 February 2013 and online http://issuu.com/ulsu/docs/af_xx_vii__1_)

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