Erotic capital is the new buzz word and has six elements including sexuality, beauty, presentation, sexual attractiveness, liveliness and social skills.
With 50 Shades of Grey by E.L. James hitting the literary world by storm it brings up the question; does sex ever lose its power?
If 1967 was the summer of love, then 2012 seems to be the summer of sex.
Research has shown that people believe women cannot be beautiful and clever in western society. While some professions discriminate against beauty, others show preference to good looks.
In the private sector it pays to have sex appeal, quiet literally, with salaries being 10 to 15 percent higher than those who look ‘plain’. Those with erotic capitalism have the advantage here.
It is a known fact that sex sells and this formula isn’t going to change anytime soon but does it stretch further than advertising.
In the past women have been accused of sleeping their way to the top while this phenomenon is unlikely to return most people would not be against using their physical attraction to get noticed at work. Think Joan (Christina Hendricks) from Mad Men and her rise to partner in the firm.
Of course sex has numerous health benefits and is mind-blowing fun (hopefully most of the time) but why is everyone so obsessed with it?
The Sex and the City generation are much more comfortable talking about and experimenting with love making, so it was inevitable that sex became such a hot topic in recent years.
While in the eyes of the general public this openness is not always seen as a good thing, it brings people (especially women) closer together and that can only be a positive aspect.
Talking through television programmes and books – which are all aimed at women – lets them not only talk about their feelings, love lives and romantic worries, but also learn from their peers.
This is why it is not only a positive for women but also for their other half. No man wants to listen to his partner’s insecurities and it is never a bad thing to pick up a few hints and tips to perfect technique.
Past generations have downplayed their sexual side in favour of soft femininity or manly power suits but that age is over. The era of sexy women taking control is back with a vengeance and sexual confidence is returning.
Some are born with erotic capital but the good news for everyone else is that it can be cultivated. And if it takes a television programme or a book to give people the confidence to challenge their sexual god/goddess then so be it.
Eroticism is no longer a dirty word, especially when used in the bedroom.
In a society where sex is all around and it is easy to be honest and open about erotic fantasies, is erotic capital the new way to get ahead in life?
(original text published in The Blend on the 4th of July 2012 http://www.theblend.ie/index.php/the-power-of-erotic-capital/)